Paul Holmbeck

World Board Member IFOAM – Organics International, Director -Holmbeck EcoConsult, Former Director – Organic Denmark

Paul Holmbeck played a leading role over 25 years in developing Denmark’s ambitious organic goals and policies and a strong organic organization as a driving force for change in the market, in farming, in the food industry and public sector meals.  Paul has been a lead contributor to organic policy in Denmark and the European Union, including policies for organic innovation, farm training and subsidies, market development and consumer labelling.  

Paul’s team spearheaded policy and collaborations towards Denmark’s goal of 60% organic in public meals, and the market partnerships with major retailers that—together with effective consumer communication and policy action—made Denmark the world leader in organic sales, with organic market shares of 30-60% for basic foods like milk, eggs, flour and many vegetables and fruits.